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During CNY we bypassed high-commission OTAs, targeted HNWIs programmatically across Tencent Ecosystem Marketing, and drove bookings straight into the brand’s official WeChat Mini-Program.
Under dual seasonal peaks (Chinese New Year and Valentine's Day), INFINIS planned the "Heartbeat Journey · Let's Go with AMAP" campaign and delivered a high-efficiency O2O conversion loop in just 30 days.
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Fixed destinations, immortal scenes: travelers are motivated by scenes and functions rather than traditional sightseeing, so content must revolve around interests.
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